AI creative agency in Paris
Photos, films and full campaigns generated and art-directed with AI — for luxury, fashion, beauty and hospitality brands that want the finish of a shoot without the logistics of one.
Three things. Done properly.
- AI photography — Editorial and product imagery, hybrid when needed: real photography blended with generation, then retouched by hand. Consistent characters, consistent light, consistent brand.
- AI film — Brand films, launch teasers and social formats. Written, storyboarded and directed like a shoot — generated instead of filmed, edited and graded like any film.
- 360° campaigns — From creative platform to every deliverable: key visuals, films, e-commerce sets, print, social. One art direction, all formats, one team.
Brands that already work this way
- Jacob & Co — Holiday 2025 campaign, fully AI-produced: brief, art direction, generation and post-production in 14 days.
- Assouline — Travel Series imagery for the luxury publisher — destinations rendered as editorial photography, without a single flight.
- Région Île-de-France — Institutional content produced with AI for the Paris region — proof that the method works beyond luxury.
What we learn, written down
- AI photoshoot cost in 2026 vs a classic shoot: what changes
- Best AI Content Studios for Luxury Brands in France (2026)
- Luxury Goes Always-On — What Replaces the Seasonal Shoot
The questions every brand asks us first
How much does an AI campaign cost?
It depends on the number of deliverables, not on the number of shooting days — there are none. As an order of magnitude, an AI-produced campaign usually costs several times less than the equivalent traditional production, because there is no set, no casting, no travel and no location fees. We quote per brief: send us the scope and you get a fixed price, not a day rate.
How long does it take?
A standard campaign is delivered in one week: discovery call on day 0, art direction and first images in the first days, revisions included, final delivery on day 7. Larger productions take longer — the Jacob & Co Holiday 2025 campaign was produced in 14 days from brief to delivery.
What is the difference with a classic photo shoot?
The creative work is the same: brief, moodboard, art direction, casting of looks, light, retouching. What disappears is the logistics — studio, crew, travel, weather, availability. What appears is freedom: a scene that would be impossible or unaffordable to shoot can exist. When a real texture or a real face matters, we shoot it and blend it in: that is our hybrid approach.
Who owns the rights to the images?
The deliverables are yours for the uses defined in the quote, with no model release or photographer royalties to renew. We only work with tools whose terms allow commercial use, and we never reproduce a real person or a protected work. One honest caveat: French and European law grants limited copyright to purely machine-generated images — which is exactly why our art direction, compositing and hand retouching matter: they are what makes the work yours.
Which brands do you work with?
Assouline, Jacob & Co, Région Île-de-France, Borsalino, Iconic House, Sporty & Rich × Juicy Couture, Maria Dela Orden, LIVY × Etam, among others — luxury, fashion, beauty, hospitality and institutions. More than 20 brands and 50 campaigns since 2024.