Sporty & Rich — Y2K-inspired launch campaign for the Sporty & Rich x Juicy Couture collab.

Y2K-inspired launch campaign for the Sporty & Rich x Juicy Couture collaboration. Creative direction and AI production by Mira Studio Paris.

Y2K-inspired launch campaign for the Sporty & Rich x Juicy Couture collaboration. Creative direction and AI production by Mira Studio.

Y2K-inspired creative direction and AI production for the Sporty & Rich x Juicy Couture collab launch.

• Client: Sporty & Rich
• Year: 2025
• Scope: Collab Launch Campaign
• Agency: Mira Studio (Paris) — creative direction Estée Jaillon

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